Call Stephen : 0418 650 540

“7 out of 10 businesses waste money on marketing”


Marketing is not simply having an impressive website, social media pages & advertising. That's a very small part of the marketing formula. Successful marketers have ‘big picture thinking. They know their business intimately, its strengths and weaknesses. They have efficient processes and the right people. They know the benefits of their products and services and have very clear business & marketing objectives. They know WHO their customers are & WHAT they want. What the competition is doing and are very aware of the current & future market trends. Their communication is effective and relevant. Most importantly, they can measure and assess the performance of the business, allowing them to redesign their marketing based on factual findings and therefore implement the right marketing strategies.

These are the basics of any successful business. Every businesses owner can now have this level of knowledge. I’ll show you how.

 

CLICK HERE to do your Quick Business Health Checklist

 

“Relevance  & effectiveness?” – Ask yourself daily

 

Business owners I meet with are surprised at opportunities they are missing out on. This stems from the fact that most are unaware of their business needs. The two terms that contstantly re-appear in my findings are “relevance and effectiveness”
We find this across the entire business platform, whether it’s the processes, its people, strategies or communication that have no relevance to the business’s future goals. These often prove to have been a waste of time & money.

 

The good news is, by analysing the business and pinpointing its strengths and weaknesses,  it will show a clear direction of:

1. WHAT issues you need to address.

2. HOW to  rectify them.

3. IMPLEMENT the right solutions.

4. ENGAGE relevant & effective strategies.

 

Have you done a detailed ANALYSIS of your BUSINESS?

Do you have a BUSINESS & STRATEGY PLAN?

Do you have the right PEOPLE & PROCESSES?

Have you implemented your OBJECTIVES?

Can you MEASURE every facet of the business?

Do you KNOW your MARKETPLACE?

 

Have you done a detailed ANALYSIS of your MARKETING?

Do you have a MARKETING PLAN & STRATEGY?

Do you know WHO your TARGET AUDIENCE is?

Do you know WHAT your CUSTOMER wants & needs?

Do you KNOW your COMPETITION & what they offer?

Do you know the best ways to REACH your CUSTOMER?

Do you have a POINT OF DIFFERENCE?

Do you have a TRUSTWORTHY BRAND?

 

If you answered ‘NO’ to any of these, we need to chat now!

Contact Stephen

WHAT I DO & HOW

business & marketing secrets every business owner should know

Having consulted to businesses of all sizes (metropolitan and regional),including Real Estate & Property Development, Retail, Manufacturing, Council, Government, Financial, Automotive, Food, Sports, Entertainment, Hospitality and Legal, It’s always the same response ...

"We’re spending lots of money on marketing but we’re simply not getting the expected results"


After detailed analysis, fundamental flaws were identified; once rectified, the business was able to embark on a highly successful marketing path.

This stimulates increased enquiry (and sales) providing marketing which is measureable and cost effective.

 
All the experience gained from a broad spectrum of organisations & industries, I’m now able to provide these successful strategies to business owners of all sizes.

Far from adopting a ‘cookie cutter’ style approach, my services are carefully tailored to be ONSITE or ONLINE, 
YOU as the business owner, are in control of your time and budget.
ANALYSIS

Knowing your businesses strengths & weaknesses is crucial.


The Analysis stage is the cornerstone of your business. Without it, you may as well throw darts at a bullseye while blindfolded.


DURING the Analysis stage we will:

• Create an overview of your business 

• Understand your business strengths & weaknesses

• Identify your target markets

• Assess your existing business strategies.

• Assess your current marketing

• Recommend effective solutions

• Identify NEW opportunities.

STRATEGY

Ensuring you have a clear and defined strategy.


Very few business owners I meet with have a Business plan, let alone a Marketing plan.


Both plans are crucial to HOW you do what you do. Just as important, is your Strategy.


Having a clear and defined strategy in alignment with your Business Plan ensures your marketing has a clear path to follow and measurable goals to achieve.

I will assist you in creating achievable and effective strategies for both your business and marketing objectives.

IMPLEMENTATION

Not implementing the right solutions is, obviously, a huge waste of time and effort.


At this stage, our focus is now on implementing the right solutions at both an organisational level based on the issues uncovered during the Analysis stage & also on HOW to best deliver your marketing.

 

I’ll show you how to assess the effectiveness of your marketing, in regards to customer enquiry, conversion rates, improve sales and  how to strategically make decisions in line with your business and marketing plans.
•Marketing tools & creative solutions
• Marketing media costs
• Promotional tactics
• Organisational Procedures

ENGAGEMENT

Engage daily with your customer or lose them to your competitor.

 

The number one reason marketing fails is that most communication is not targeted to, nor engaging your target customer.

 

Deliver the information your customer is searching for and most importantly, you need to create a Brand they trust and want to engage with.
• Implementation of the marketing & business objectives
• Show you how to manage & assess the effectiveness

• Assist in the continued formulation of responses to the marketplace.
• Work with you to measure results

STEPHEN RINALDO
Experience Matters

“Working with the big brands, large corporates and multi-nationals has taught me how clear, defined strategies and plans, organisational culture, the processes and intimately understanding the customer and marketplace, all contributed to effective and successful marketing.”

Stephen has 25 + years’ of corporate marketing and management experience, having worked on the marketing and branding strategies for some of Australia’s most iconic brands.


More importantly, Stephen has also successfully managed his own businesses, understanding the issues, challenges & frustrations all business owners face.

... read more

Contact Stephen to get the edge with marketing that delivers results.


No Business too big or small

click on business type below for how I can help

Start Ups

Start Smart

Starting a business is exciting and can be very stressful. But starting smart is the smartest move you will make. New businesses fail because they simply don’t have a plan. Good intentions aren’t enough. Seeing you have probably started with just yourself and maybe one or two staff, you probably can’t afford a full time business or marketing manager onboard, that’s where I can assist.

10-week starter plan

Working with you, this 10 Week Programme will guide you step by step into producing your very own Marketing and Business Plans. Defining your marketplace, customers, business & marketing strategies, pricing structures and processes and formulating the start of your brand. It will guide you through how to promote your business and most importantly measure and assess your growth. Includes a weekly face to face meeting onsite and Q&A sessions when required.
$1,999 + GST (conditions apply)

Virtual Marketing Manager

It will likely take some time before you can afford to employ a dedicated marketing manager. With my support, you may never need to! Once you are off and running, you can utilise my services as your virtual marketing manager as an on-call or regularly scheduled marketing meeting.

 

Brainstorming, Troubleshooting & Mentoring

Some business owners simply need a brainstorming session with an expert to help them kick-start some ideas and ensure those ideas hit the mark.

 

SMEs

SMALL BUSINESSES

You’ve been trading for a few years and you’ve been told how you need to market yourselves to grow. You’ve spent a lot of money on websites, social media, radio and other mainstream media but you’re simply not seeing the results.
It may not be the marketing afterall but other factors within the business that are simply not performing. You may need a Business & Marketing Analysis to help you pinpoint the real issues.

Medium Businesses

You can afford a Marketing Manager on staff, but experience is limted. I'll work alongside your staff helping them with "fresh eyes" and experience to analyse the business, creating a strategy to develop and implement plans. Your our staff will learning techniques to boost your business for the next phase of growth.

Need a Checkup?

As business owners we can all get caught up in the day to day and lose sight of where the business is heading. It’s crucial the business stays ontrack and that is where a regular checkup can prove beneficial. • Business Checkup – Are you growing? • Marketing Checkup – Cost vs effectiveness • Sales Checkup – Are you performing? • Operations Checkup – Can you deliver?

Brainstorming, Troubleshooting & Mentoring

Some business owners simply need a brainstorming session with an expert to help them kick-start some ideas and ensure those ideas hit the mark

Large

Large Business & Corporates

As a large business, you will have a full marketing & management team onboard with plans and strategies in place. Working with you as a ‘fresh set of eyes’ can often identify issues that may have been overlooked such as rising costs and ineffective processes. An independant Analysis will highlight these issues allowing you to implement the right solutions moving forward.

Analysis

An Analysis Report is the first step to investigate what the issues are within your marketing and organization. Looking at all facets, from your strategies, communication, costings, culture, your people, procedures and brand, we’ll provide a comprehensive report that you can enact on immediately

Short & Long Term

We decide the best plan in a short term, analysis and strategy period, we assess what needs to be done and how to best acheive this. Either working with you to implement the marketing, measuring it’s effectiveness or handing over a comprehensive strategy and engagement plan.

Onsite or Offsite Role

After the initial analysis is done, some businesses have requested that I continue to advise but don’t necessarily have to be onsite to perform this function. Therefore, we can be available when you require us whether online or face to face to discuss the programme and answer any questions or advise.

Custom

Customised

A great way to kickstart the thought process is through a brainstorming session. These can be conducted with you the businessowner or with all the stakeholders in the decision making within any business. These can range from a session on the phone or skype, or face to face from a few hours to a full day, to conferences or seminars if need be.

Monthly Check Ups

Once the plans are in place, a monthly checkup ensures you’re still on the right track and this allows the team to sit and re look at what is being done, it’s success, any issues and obviously discussing the solutions to any questions and concerns.

Half Yearly Planning

These have proved to be quite successful, whereby reviewing the marketing and revisiting the initial analysis report to ensure that the business is still addressing the concerns and that the solutions in place are achieving the desired results.

Speaking

Stephen is available to speak at seminars, presentations, company conferences & industry events. Exciting, thought-provoking and often challenging the industry norms, these sessions often provide the impetus for changes in business thinking and behaviour.

Types of support

It’s so easy!

Having managed several businesses now, I know as a business owner, we can become time poor. That’s why, having advice at your fingertips when you need it, is so beneficial. It simply means, you choose whether it’s required I be onsite working alongside you or you also have the option to be able to contact myself & discuss issues when I’m not. It’s that easy.

 

 

Onsite

I can be available to work alongside you and your team onsite. This can be as little as a few hours a week or days per month – You decide.

Virtual

Got a question? Simply get in touch. Whether it’s by phone, email or we can arrange Skype or conference video calls. I’m always available to chat.

INDIVIDUALISED Support

All businesses are unique. Time, budgets & size are all factors. That’s why, I can design a solution that suits you and still allows you to achieve your goals.

Case Studies



Coffee is on me!

It’s frustrating meeting new clients wasting hard-earned money on ineffective marketing & business practices. It doesn’t have to be that way. Lets meet up for a no-obligation chat over coffee and we'll discuss how I can assist. Together we can work out how we move forward. It’s that simple. Coffee, a chat and hopefully the start to a successful future.

  • FREE coffee & chat
  • Absolutely No Obligation
  • Evaluate issues
  • Discuss your options
  • Recommendations
  • Q & A's


Business Health Checklist

If you answer "NO" to any of these questions ... I'm buying you coffee ☺


Have you done a S.W.O.T Analysis of your business?

An analysis that details your strengths, weaknesses, opportunities & threats.

The first step every business owner should do before they open their doors. It’s never too late to do it – I’ll show you how.

Do you have a 5 year Business Plan?

This plan should outline your aims & objectives for the short & long term. This is the most crucial element for success of any business.

You’ll be amazed how focussed you become when you know the direction in which you and your business is heading.

Do you have a separate Strategy Plan?


Your strategy is the HOW & WHY you are going to provide the products/services in the manner that will set you apart in the market.

I’ll show you how to implement the right strategies for your business to achieve it’s objectives in a clear, easy to follow plan.

Do you have a Marketing Plan?


Derived from your S.W.O.T. and Business Plan, your Marketing Plan will ouline how you take your product/service to market and promote it.

I'll show you how to create and implement a comprehensive "road map" to direct you.

Do you have a Marketing Budget?


This is a budget for you to spend on all the facets of marketing from customer research, media, promotions and advertising. Typically 5 -10% of annual turnover

Learn the cost effective methods of buying media and choosing the best solutions to achieve your marketing objectives

Do you measure your marketing effectiveness & business performance?


Measuring your marketing and business activity allows you to assess your enquiry & sales results but more importantly, the costs of running the business.

Every business can learn how to measure the performance of the business and marketing creating a cost per lead and sale.

Do you have a ‘yearly checkup’ on your business?


Successful business owners conduct a yearly checkup on their business to ensure it’s ontrack to achieve it’s objectives as outlined in the Business Plan.

Easy to perform and it’s your fail-safe process for business success.

Do you have a U.S.P?


If you have a Unique Selling Proposition that sets you apart from your competition based only on price, your business is going to be continually threatened by cheaper alternatives.

Let’s find out what your true U.S.P is that will prevent this!

Contact Us

STEPHEN RINALDO

m: 0418 650 540

 

Australia-wide

(Metropolitan & Regional)

 

 

 

 

Contact Stephen

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