Emotionally driven.

As many of you would know, I’m passionate about cars..in particularly, beautifully designed cars on the inside and out. It’s probably my design background, but the curves and design features far outweigh performance and features.

Having been involved with the automotive industry for most of my working life, I have had the pleasure of getting to know certain brands quite intimately.

In a professional sense, Ferrari, Maserati, Mercedes, Porsche, Lexus, Holden, Ford, Mitsubishi and Hyundai have been a few brands I have had the pleasure of working with.

In a personal sense, I’ve also had the pleasure of owning a few ‘nice cars’ too.

This leads me to this question, why do luxury brands continue to still market the same way, Photos of the cars from various angles. Nothing has changed from what I can see.

When I worked with Ferrari and Maserati, the campaigns were all about the WHY you should own a Ferrari and it wasn’t about the specifications, performance or accessories. It was WHY you deserved to be the owner and be part of that unique family. Be unique, stand out among other luxury brands.

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