Identify. Recommend. Implement.

Every business is thoroughly analysed through our comprehensive Business Review.

Here are 8 points to start you thinking …

Why every business needs a Marketing & Sales Strategy

marketing strategy involves how a company promotes and distributes the product, but the sales strategy includes how to get the particular customer to buy a product or service.

Business strategy is a high level plan to achieve business objectives.

Marketing strategy is how a marketing team organises its efforts. It defines target markets, general value proposition, positioning strategy, offering mix, collaterals and how to reach clients so they know about the company and the offering. Marketing communicates to your customer.

However, this is not enough for a sales operations to function at an optimal level. To achieve this, you require a  Sales strategy.

A company’s Sales strategy is how the company will take it’s product/service to market, who it’s going to sell to and how to create real value within the given market place with your customers. 

It determines its unique value proposition and how it is relevant to each particular customer. It also includes how it will deliver that proposition to each customer segment.

These sales strategies are then deployed by the sales force in both business-to-business (B2B) and complex business-to-consumer (B2C) situations.


Sales is about one-to-one connection with the client. Sales develops relationships and looks after individuals. Sales must identify & analyse the behaviour of prospects and customers, understand the purchasing motivators with whom they deal with on an individual basis.

A good sales strategy minimises execution risks and sets up a path to follow to achieve the planned results.


The goal of business strategy is profitable growth. However the business chooses to implement it’s sales strategy, one thing is for sure: 

EVERY business needs to sell.


Do you know why your business isn’t growing?

A fresh set of eyes may be exactly what your business needs.

When businesses start or after many years of operation, inexperience, micro-managing, complacency or oversight can allow issues to arise and go relatively unnoticed. These issue will impact the business resulting in slow growth, lack of performance, loss of marketshare & sales, poor culture and ultimately higher costs & low profitability.

Identifying these issues and implementing the right changes will often create opportunities the business may have been failing to recognise.

The question is, do YOU know what the real issues are?

Marketing is the WHY & Advertising is the HOW

Marketing is NOT a website and social media pages. That’s Advertising!

Marketing is WHY you take your product/service to market and creates the NEED in the customer to buy. Identifying WHO is your customer and WHAT are their needs. Building a Brand and awareness, communicating to your customer via your Advertising in the marketplace WHERE you want to be market leader.

Successful marketers have & “big picture” thinking. They know their business intimately, its strengths and weaknesses. They have efficient processes and the right people. They know the benefits of their products and services and have very clear business & marketing objectives. They know WHO their customers are & WHAT they want. What the competition is doing and are very aware of the current & future market trends. Their communication is effective and relevant. Most importantly, they can measure and assess the performance of the business, allowing them to redesign their marketing based on factual findings and therefore implement the right marketing strategies.
These are the basics of any successful business. Every businesses owner can now have this level of knowledge. I’ll show you how.

Imagine having …


Stephen Rinaldo has been the Creative Director on some of Australia’s most iconic brands.  His expertise in overseeing the design, direction, photography led to the memorable and successful campaigns many of us would remember.  Now you have the opportunity to have this support and guidance at your fingertips.

STOP! Before you build a website

I’ll work with you and your website builder to ensure it represents the look and feel and communicates your brand.

What’s your Brand?

Create a Brand that stands out, that is memorable and uniquely different from your competitors. 


Promotional Ideas

Creative Ideas to promote your business that have impact and get results. I’ll show you how.



Let’s have a phone call or fill out the Contact form and I’ll point you in the right direction

Still Confused? Coffee’s on me!

If you’re confused about exactly what you need, let’s meet for coffee.

Fast track your business success with …


Having an experienced Mentor working along side you to offer advice and guidance is the fast track to a successful business.

Are you thinking about


Before you waste time and money,  the fastest path to growing a successful business is having strong foundations in place.  This is a well thought out Business and Marketing Strategy.  It will provide your direction.

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